Some of you might have heard about this already. Metro Inc. will start changing most of its grocery stores’ names to Metro to help make it easier and more economical for them to brand and market the stores. Once the transformation is complete by the end of 2009 Metro will become the most common supermarket name in Canada, boasting 376 stores in Quebec and Ontario. The only banner not included in the change is Food Basics, which competes in the discount food segment of the grocery market.
To Quebecers that’s good news since they’ve always had Metro grocery stores (which I find are ridiculously overpriced - but that applies to all grocery stores in Quebec). It will be nice for Quebecers to see Quebec’s grocery store brand spread all across Ontario.
I personally have mixed feelings about this. Although they’re now owned by Metro Inc, A&P grocery stores have been around for almost a century and were operated by the Great Atlantic and Pacific Tea Company. On August 15, 2005, A&P sold A&P Canada and Food Basics Canada to Metro Inc. of Quebec. I guess Metro waited for a few years before going with the name change to avoid getting too much attention to the handover. It’s just sad seeing another well known and historic name in Ontario vanish. A&P, although originally American, did leave its finger prints in Canada. On the other hand, I find current A&P and Dominion stores are pricier than Loblaws. The stores also seem to have an infamous reputation so it’s nice seeing some fresh blood and change. I just hope the change doesn’t mean crummy cramped aisles and ugly store designs like the Metros currently in Quebec.
Why do I bring this up today? Well Metro Inc. has started changing the name of grocery stores from Dominion to Metro in Toronto and probably other Ontario cities too.