19 comments

Free Coffee from Country Style Using “Please Play Again” Tim Hortons Roll Up The Rims + Day 3

Canadian Freebies, Free Stuff

Thanks Good Al, Freebiechick and Skippy for info about this freebie. This free offer from Country Style has now been CONFIRMED.

Don’t throw away your “Please Play Again” cups from Tim Hortons! You can use redeem them for a free medium coffee from Country style! Anyone who brings their losing tab into a Country Style store from March 3 to 9 will get a free medium cup of coffee

Here’s more info about this from mediaincanada:

Currently in the midst of rebranding its 350+ Ontario locations, Country Style has come up with a cheeky way of getting coffee drinkers to come on in to see what’s new.

In a first-ever move that might well be dubbed “promo hijack,” or possibly “consolation marketing,” the chain is extending a generous offer to every coffee drinker who is disappointed by rolling up the rim elsewhere, only to read the dreaded message: “Sorry Try Again.” Anyone who brings their losing tab into a Country Style store from March 3 to 9 will get a free medium cup of coffee.

“We know from feedback from competitors’ customers that they get frustrated with [not winning] the cups promotions,” says Country president Rick Martens. “Our tagline is ‘It’s going to be a good day,’ and we want to make sure our customers and consumers across Ontario have just that.”

To publicize its piggybacking ploy, the chain is doing a PR and media relations campaign as well as viral marketing, including a Facebook posting, and email initiatives encouraging people to tell family and friends about the free coffee offer. As well, print ads will appear in the Toronto Sun, and there will be spots on radio morning shows at Q107 and Mix 99.9.

The initiative, including advertising and execution, is being done in-house at Country Style in partnership with Toronto-based promotional agency Rennick Marketing Solutions.

As for Day 3 of the challenge between dawger and me, I won again! mwahahahaha. I won a free doughnut this time. Dawger won too today. That makes the score dawger 1 – Boo Radley 2.

Free Coffee from Country Style Using “Please Play Again” Tim Hortons Roll Up The Rims + Day 3

19 comments

  1. Jusitne

    I saw this on citytv news tonight. its only a week and there is a limit of 1 per person per day.

    Reply
  2. marla

    where is country style, i have never heard of it. i just went to tim hortons and lost:( do you have any other information about it?

    Reply
  3. Ed

    You know what I like about Country Style? Their donuts. I’ve had it just once and I enjoyed them very much (I had the chocolate donut with the coconut sprinkles… yum). I guess you could compare theirs to Dunkin Donuts (cakey) and Hortons to Krispy Kreme.

    Reply
  4. Justine

    will countrystyle actually take your garbage cups? I know tim’s has a policy that they wont take garbage in the drivethru from you because of hygienic purposes.

    Reply
  5. frugiedh

    not sure where you are Marla but I am in Toronto area and there are tons of Country Styles around.
    The other plus is their muffins are twice the size of Tim’s.

    Reply
  6. FDF

    I’m traveling for businness in Hong Kong and Mainland China….all this talk about Tims…is really making me miss my Tim Hortons coffee.
    Have a cup for me everyone!

    Reply
  7. Pamela

    I wish people could find some other way to entertain themselves than contributing to the increasingly devastating patterns of consumption (production & waste) in our culture. Just think about it. Please, bring your own mug if you must go to Tim Hortons (or any coffe stand) and I doubt your health will miss the free junk food you occasionally win either during the irresponsible and disgustingly wasteful rroll up the rim campaign.

    Watch this short video, it’s really informative!

    http://www.storyofstuff.com

    Reply
  8. Hanton

    This is really impresive, not to much blogger site have this information, i think i want to put in my blog, and i will to try to promote this information in Digg.com, Mywolfbook.com, Mashable.com, and my twitter account. Great Job and please still using good articles.
    http://www.mywolfbook.com

    Reply
  9. Joe.E

    pamela is probley a tree huggin berkenstock wearing fur trading dyke. I feel like throwing garbage from the roof tops and burning down a forest!

    Reply

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