So that loser company known as Giant Tiger has finally decided to place its flyer online.
To view the Giant Tiger flyer click here and enter your postal code at the bottom.
Wondering why I hate Giant Tiger? well here’s my story:
I used to scan every new Giant Tiger flyer and post it on SmartCanucks.ca for all Canadians to read and then go shop at Giant Tiger. Giant Tiger is 15 minutes driving from where I live and I didn’t have a car so I used to take the bus, pick up the flyer, take a bus back, and do the tedious job of scanning 20 pages and then posting them on SmartCanucks.ca blog. Guess how I was rewarded by Giant Tiger? They got their lawyer to email me asking me to remove their flyer or they would take legal action . I complied, and only posted the flyer on the forum where regular registered members could only see it. They emailed me again asking for their flyers to be completely removed.
I know a lot of people like Giant Tiger stores and find their deals worthwhile and that’s why I posted the flyers on here. Apparently, the Giant Tiger management is too scared of competition and did not want any info about their flyers on the Internet. I’m not sure what the exact reason is, but whatever it is, I think, that as “consumers” we have the right to post their flyer on the Internet and discuss their deals, whether good or bad. It is up to them to provide good flyer deals and encourage us to visit their stores.
I’d like to get your suggestion and ideas on how we can reach Giant Tiger’s owner or something. Maybe the upper management and executives have no idea about this and it’s just their lawyer in cooperation with one of the Giant Tiger departments sending out the emails. Any ideas?
I will also continue to list (without scanning) the flyer deals each week… except now I’ll also point out the deals that are really good and the deals that suck. If another store has a deal for a better price I’ll also point this out.
To add insult to injury, the lawyer’s email says at the very bottom that I can’t publish his emails “Any unauthorized use, copying, review or disclosure is prohibited”. Well seems like you forgot about “freedom of speech” Mr. Jean-Marc Desjarlais. So here are the emails I got from Giant Tiger:
From: Jean-Marc Desjarlais
Subject: Giant Tiger Flyer – SmartCanucks.ca
It has come to our attention that you and your team have posted our store flyer on your blog. Although on the one hand there is a mild sense of flattery that you have chosen to share the contents of our flyer with persons visiting your website, it is not our policy to post our flyer on the Internet. Your having done so without our permission unfortunately runs afoul of copyright and trademark laws and we would ask that you immediately remove our flyer from your blog and refrain from posting future flyers.
Please contact me if you have any questions or concerns about the contents of this email. I thank you in advance for your co-operation.
Jean-Marc Desjarlais, B.Adm., LL.B.
Manager, Legal Services
Giant Tiger Stores Limited
2480 Walkley Road
Direct Line: 613-260-6397
This communication is intended to be received by the individual or entity to whom or to which it is addressed and contains information that is privileged and confidential. Any unauthorized use, copying, review or disclosure is prohibited. Please notify the sender immediately if you have received this communication in error.
Thanks for your email regarding this issue. First of all we would like to express our love for the Giant Tiger stores and their products and that’s why we chose to post the flyer on the blog. The Giant Tiger stores are loved by many Canadians and we appreciate the hard work you guys are doing to get these awesome deals each week.
We can remove the flyers as you wish but we are seriously interested in cooperating with you and officially posting the flyers. From my personal experience running this blog and a huge shopping and deals community on the forum, posting the flyers will help attract more customers to your chain. It is basically a free form of advertising where we’re not asking for anything in return. The flyer is viewed by thousands of people and many people will visit Giant Tiger because they read about a good deal on the online flyer.
Instead of scanning the flyer we are interested in cooperating with you to receive a nice clean electronic copy of the flyer and posting it online.
I hope you seriously consider our suggestion. It will definetely
benefit you. I would also appreciate it if you can email us the
contact information of the marketing division.
He never emailed me the contact information of the marketing department.
He replied back:
thank you for your email (including the comments on your appreciation for “Giant Tiger”). We appreciate your removing our flyers from your blog. We will be launching a new and improved Giant Tiger website over the next few months, and a brand new “GT Boutique” website. Our sites may include our flyers, as well as lots of other useful information and contests. As such, we have to insist that our own sites are the only location where our current and hopefully future customers will be able to access the information that is currently in our flyers.
Thanks to you and your team for your continued support of our stores.
I got this email back in March and 7 months later and guess what? Giant Tiger’s official website, GT Boutique http://www.gtboutique.com/flyer/en/ never posted an ecopy of the flyer. Their website even has the words “flyer” in it but there’s no flyer on the website.
Update: as of 2008 they have decided to finally place their flyer online although it seems to be missing a few pages.
As for “As such, we have to insist that our own sites are the only location where our current and hopefully future customers will be able to access the information that is currently in our flyers.”
Well sorry but we’re not going to let companies and corporations control our lives anymore or control what info we get and how it’s delivered to us.
After this I posted the flyers on the forum only for our regular registered members to read not thinking it’s a problem since it wasn’t accessible to the general public.
Got another email from them in July:
From: Jean-Marc Desjarlais email@example.com
CC: Rachelle Mesheau firstname.lastname@example.org
CC: Maria Quibell email@example.com
I think that you might have “forgotten” that we
asked you to not post our flyer on your website – it’s there again.
Please remove it.
That’s my Giant Tiger Story.