38 comments

How do you feel about gift cards?

Posted by & filed under Other / Canada.

I’ve been strad­dling the gift card fence for far too long, and I’d love to know what every­body thinks about them.  Are they tacky to give a a gift?  Some­thing that says “I didn’t know what to get you, so buy it your­self”?  Or are they a con­sid­er­ate “I didn’t want to get you some­thing you might not like, and now you can pick out what­ever you want”?

And what’s an appro­pri­ate value to place on a gift card?  Too lit­tle and they’ll have to chip in their own cash to buy any­thing.  Too much and your wal­let is going to start to ache.

Gift card etti­quette time folks — how much, how many, and how appropriate?

38 Responses to “How do you feel about gift cards?”

  1. E

    Love gift cards. I ask for the every year. Rather get those than some gift that I have to pre­tend to love and then never use it, or regift. So when you are not sure what to get some­one, the gift cards are the best bet. My par­ents exchange those every year.

  2. vibrantflame

    I think it depends on the occa­sion and how well you know the per­son. I might be a bit insulted if my hus­band gave me a gift card for our anniver­sary instead of an actual gift. How­ever, I actu­ally pre­fer that most peo­ple give me a gift card because I don’t have “set” tastes.…I have to see some­thing to know if I will like it instead of being able to say that I like this and this and that. So I like gift cards because it means I can get some­thing I really wanted instead of some­thing that some­one else thought I really wanted. On top of that, we don’t always know people’s per­sonal situations.…if they’re hav­ing a rough finan­cial sit­u­a­tion that we’re unaware of, a gift card to some­where like Wal-Mart where they could get gro­ceries or some­thing else they really need could be a lifesaver.

    Also what you could do is give them some­thing small that is per­sonal and pair it with a gift card. For exam­ple if you know they love cof­fee, you could make them a small bas­ket with cof­fee mugs and stuff and then put in a gift card.

  3. tofuu

    I like gift cards if they’re for prac­ti­cal places (some­where I’ll need it) such as: Esso, Gro­cery Stores, Mall gift cards, etc. My friends usu­ally get me gift cards to places they know I’ve been eying some­thing from :D We usu­ally do $20 or $40–60 if we’re feel­ing gen­er­ous :P

  4. Rhonda

    I also love gift cards, i usu­ally save them and when money is a bit tight,and am feel­ing a bit down and i feel like shop­ping i know i always have my gift cards to pick me up again.

  5. Sarah

    A big YES to gift cards, the excep­tion being imme­di­ate fam­ily. Vibrantflame’s sug­ges­tion of a small gift + gift card is excel­lent, espe­cially for close friends who might be put off by just a crad. Peo­ple tend to appre­ci­ate some­thing imme­di­ately tan­gi­ble, and are more likely to be grateful.

  6. adora

    I once got a $50 card from MEXX. I had to add another $40 just to buy an expen­sive skirt that I wouldn’t have bought. So be sure the card value do have enough to buy most things at that store! ($20 for Tim Hor­ton is great, but $20 card for Banana Repub­lic is just mean!)

    Actu­ally, I pre­fer gift cards from older rel­a­tives and friends. They usu­ally don’t know what I like. (Tacky red hand­bag, high waist jeans, old lady per­fume, Kenny G albums…)

    Some gift cards are very thought­ful gifts. I love the ones from book­stores. It says, “I know you love books, but I’m not sure which one you have already read. So here you go, but some more books you like.”

  7. Bytown

    Be care­ful this year with gift cards.

    A gift card could turn cold in a hurry if the retailer that issued the card goes out of business.

    See the fol­low­ing arti­cle.
    You’d bet­ter watch out: Gift cards can be lumps of coal
    http://tinyurl.com/5njzwa

    And the fol­low­ing list of com­pa­nies:
    http://tinyurl.com/5rt87r

  8. Nancy

    I’m with E. I’d rather a gift card rather than some­thing that they wouldn’t know if I liked or not.

  9. Jocelyn

    I’m a big fan of the gift card!!!
    Last year my hus­band got me gift cards for a hair salon, old navy, suzy, la senza, win­ners, and Amer­i­can eagle. It was the best thing he could have given me! I had a 9 month old baby and needed a good pick me up and an excuse to get out and splurge on myself!!!!

  10. mememe

    love gift cards. i’d say any less than $25 and don’t bother though. lol

  11. John

    Two years ago I bought a wal­let for my wife. In every credit card slot I put in a dif­fer­ent gift card. In the other slots I put in cash, lot­tery tick­ets, a gift cer­tifi­cate for the casino and some Tim Hor­ton gift cer­tifi­cates. I put the wal­let in a purse I bought from the Dol­lar Store and wrapped it up. Although she gaged at the purse when she saw it (it was meant to be a joke but she thought I had very bad taste)she loved the idea. Women love to shop and I repeated the idea again last year. She wants the same again this year, but the idea is get­ting kind of old.

  12. The_Scarecrow

    I love get­ting them, but I don’t like giv­ing them. It feels like such a lazy choice to give because there is lit­tle thought put into it. But some­times when you don’t know the per­son really well to know what they really want then I guess it’s ok to give. It’s bet­ter than to give some­thing that they won’t use.

  13. Melody113

    Well amounts are what would you spend for the gift? Coupon­ing is more work but more bang for the buck. I could care less if I get a gift card but I don’t dis­like them as to amount well again what were you plan­ning to spend?

  14. bambinoitaliano

    Most of us do not spend enough time to know each other. Yes, that include fam­i­lies and friends. So give card is a good alter­na­tive to get­ting unwanted gift. And gift card is warmer than giv­ing cash unless you are at least a gen­er­a­tion older or younger.

  15. mrsjanuary

    i LOVE gift cards! i ask for them every year. i am very picky with the things that I buy and 9 times out of 10, some­one will get me some­thing i will never use. i per­son­ally don’t like to give gift cards though. i like to show that i actu­ally put thought into the gift. how­ever, if some­one flat out says they only want gift cards, then i would get one.

  16. Sooboy

    Hate ‘em– Absolutely hate them. Screams to me that (1) I am too lazy to put any thought into your gift or (2) You are an oblig­a­tion that I feel I have to buy for but haven’t got a clue what you like or need.Point num­ber 2 seems to have got­ten way to ram­pant in our cul­ture and per­haps if we started get­ting back to the true mean­ing of Christ­mas then com­mer­cial exploita­tion and con­sumer debt would be less­ened. I see very few times that a gift card might be appro­pri­ate and believe that it is yet another way that stores and such have devised to seper­ate as much money as they can from you and your wallet

  17. Alex

    Gift cards??? Be very care­ful. Ask questions.Read the fine print.

    For years I pur­chased Mall gift cards for younger fam­ily mem­bers. They could be cashed in at any store in the mall. I used to buy smaller denom­i­na­tions that would add up to $50 for each child. It was a major mall devel­oper that owns retail space across Canada. If every­one remem­bers the last few years the fact that these gift cards had expiry dates on them had became a topic of con­cern. A large num­ber of these gift coupons are not cashed in also, pro­vid­ing a large profit for a store or mall. The gov­ern­ment made it ille­gal to put expiry dates on them. Christ­mas 2007 I went to pur­chase them as I did all the other years. I ordered hun­dreds of dol­lars worth, but this time there was a charge and the cer­tifi­cates were not paper but plas­tic cards. I was kind of taken back that I am giv­ing this large regional mall busi­ness for their stores and now I have to pay to do so? But what really floored me was when I read the fine print at home. These mall gift cards had a monthly main­tanance fee on them. This ment that every month they were not used the cards value would become less and less, until the card would become with­out any value at all. It was a way of get­ting around the now ille­gal expiry dates. The young peo­ple I pur­chased these for every year live all over the province and are only home at cer­tain times.
    Never again will I pur­chase these gift cards. It will only be cash used inside a Christ­mas card. The mall has lost my business.

  18. TaraF

    Gift Cards depend on the situation.

    As a receiver, I am all for it. If some­one doesn’t know what I like, or knows what I like but doesn’t know what I have of that kind of item, or just doesn’t have the time to shop, than hey, it’s cool, at least they are think­ing of you!

    As a giver, I don’t like giv­ing them. That may be because I enjoy the actual thrill of shop­ping, espe­cially at this time of year, or because I also love to bar­gain hunt. For instance, if I find a red tag sale some­where and I am able to get my mother some­thing that I know she likes and nor­mally retails at $40 but I can get it for $10, I’ll buy it, but I would feel bad giv­ing a gift card for “only” $10. Sure, it is about what you can afford and it is the thought that counts which is why as a gift reciever it doesn’t mat­ter if you shop at the dol­lar store, but as a gift giver, I just enjoy my bargains.

    I don’t expect any­thing from any­one, so what­ever they decide to give me, should they decide to, the mon­eary value isn’t an issue to me.

  19. Amy

    I think I know what mall gift cards Alex is refer­ring to, but he’s a bit wrong about them. The mall main­te­nance fee he’s talk­ing about only starts to apply AFTER you haven’t used the card for 15 months. In the 16th month they start tak­ing off $2.00 per month.

    Usu­ally peo­ple don’t keept a gift card around for a year and a half with­out using them (espe­cially mall gift cards) so I don’t see this as too much of a prob­lem. True they could do away with the restric­tion all together, but it doesn’t affect my pref­er­ence to get them nor does it turn me off to those malls alto­gether. Shop­ping at those malls are unavoid­able for me anyway.

    Oh yeah, and to answer the ques­tion, YES! I love get­ting gift cards. Saves me a bun­dle and I’d rather have that than another pic­ture frame or can­dle, which could equally show how lazy and unthought­ful a gift giver can be. =)

  20. Alex

    Amy I read all of the con­di­tions (there were about 25) and that was not the case. How­ever I am not pre­pared ever again to pur­chase one so I leave it with you to direct peo­ple oth­ers oth­er­wise.
    Prob­a­bly the best advise is to ask for a copy of these con­di­tions before pur­chas­ing (and sign­ing) the agreement.

  21. kekes

    I don’t use gift cards. I really only buy gifts for my mom, dh, and nephew (small fam­ily) BR and I decided long ago that nither one of us really liked going out for buy gifts (I hate crowds and he doesn’t have time (own busi­ness). Mom is always a gift (she had shtty xmas grow­ing up so this means a lot to her, and nicely wrapped too! lol) Dh, we usu­ally talk about it before xmas, we’re only 2 so … nephew though was sorta raised by mom and I and that 27 year old has his head on straight, asks for cash so he can shop after xmas sales, and then he proudly shows us all his buys! lol

  22. FunkyMunky

    my fave are for Chap­ters Indigo :) I got a huge one ($175 worth) as a good­bye gift at my old work.. and not only I used it on books, but I got other peo­ple gifts with it too (books and cards)

    oth­er­wise I think they’re a good solu­tion for occa­sions like house­warm­ing or as a thank you.. Christ­mas and Birth­days not so much

  23. Alex

    Ana­lyst warns retail gift cards may be risky deal this sea­son
    Vito Pilieci, The Ottawa Cit­i­zen
    Pub­lished: Fri­day, Novem­ber 28, 2008
    Buy­ing retail gift cards this hol­i­day sea­son may be a bit like play­ing roulette, says a U.S. retail ana­lyst, and cus­tomers and retail­ers could end up los­ing their chips.

    Because of the declin­ing econ­omy, as many as half of all retail­ers in the United States may see deep finan­cial trou­ble next year, said Britt Beemer, chair­man of America’s Research Group Ltd., and that could affect their Cana­dian divisions.

    To read this arti­cle from the Ottawa Cit­i­zen click below:
    http://www.canada.com/ottawacitizen/news/bustech/story.html?id=a0490b8f-7dca-42c3-9b72-300f675cc994

  24. Roxy

    My fam­ily has requested gift cards this year. They will be from their favourite stores and they can be mailed in a Christ­mas card, sav­ing me costly ship­ping costs. I don’t mind: my par­ents and my brother are at the stage where I have no clue what to get them and they have enough time and cash of their own to get what they want when they want; they have sim­ple needs and wants.

    We got some last year and they were greatly appre­ci­ated. The Wal-Mart one I got a few months ago was a life saver, get­ting us stuff we really needed but didn’t quite have the cash for.

    I think they are great when well used and well cho­sen. But, if ever you find a “real” gift that would be just per­fect, then go for it, that’s great too.

  25. abfab

    I think gift cards are for those too lazy to take the time to find a gift. I would rather have some­one buy me some­thing they think i’d like, as long as there’s a gift enclo­sure so i can exchange it.

  26. BeckyM

    Im com­pletely against gift cards as a gift. I feel if I do not know some­one enough to choose them a gift they would like, I shoudlnt be wast­ing my money get­ting them some­thing at all. I will make excep­tions for the fol­low­ing 1) not a tra­di­tional giv­ing sea­son and just a nice though 2) non moni­tary value cards, eg “any ser­vice from this spa” 3) Imper­sonal giv­ing sit­u­a­tions such as a secret-santa style exchange 4) Sub­or­di­nate gift­ing — ie what a boss pro­vides his employes

    On a per­sonal level, it really is say­ing 2 hor­ri­ble things that peo­ple jus­tify because they like spend­ing money on their own: 1) You are such a dif­fi­cult per­son I can­not spend any of my pre­cious time/thoughts on you 2) This is the moni­tary value I am will­ing to spend to jus­tify #1.

    I would much rather receive a much hated gift that showed some thought about me (hey i like cats, pic­ture a hand knit UGLY sweater from hades…still loved it.) than the ulti­mate in thought­less­ness — $20 so I can feel bet­ter buy­ing some­thing (real­is­ti­cally) I prob­a­bly would have bought any­ways. I guess though, I dont feel the far reach­ing oblig­a­tion to give some­thing to every­body I know as some peo­ple here do…

  27. curls

    i hate giv­ing gift cards. I enjoy select­ing and shop­ping and get­ting a great deal! I’m ambiva­lent to receiv­ing… I know i can get a bet­ter deal than most, but i’d like a small, but thought­ful gift rather than the money. Of course i think i’ll be giv­ing my babysit­ter cash! It both­ers me that the mall will charge a fee.

  28. Jenn

    I’ve never liked gift cards. I find gift cards are for peo­ple who are uncre­ative, for peo­ple who can’t come up with some­thing bet­ter, who can’t take the time to buy a real present for some­thing. That said, if you’re buy­ing a gift card to Chap­ters because you know the per­son you’re buy­ing for loves read­ing, but you don’t know what books they already own, and you throw it in with some­thing else like a sweater or a cute lit­tle stuffed ani­mal, it makes it seem like you took the extra effort to actu­ally pick out some­thing for them. Using small dol­lar amount gift cards as stock­ing stuffers are ok too.

    I recieved a Sears gift card a cou­ple years back and it took me for­ever to use it — I hate Sears for the most part. Their cloth­ing is ugly and over priced, as much as every­thing else in the store, and I don’t wear makeup enough to war­rant using it on their cos­met­ics sec­tion. I finally found some­thing online to buy, but I couldn’t just “redeem” the gift card, it would charge the full amount of the gift card on your credit card and then credit the amount of the gift card back. I didn’t have a credit card at the time, so I had my mom order the item for me with the gift card. Lit­tle did we know, because we ordered it online, they WOULD NOT CALL US when the item arrived to be picked up, it would arrive in an email instead, which I never got.… So I was wait­ing… and wait­ing… and finally I went in just to check, and the item had been sent back already. I don’t think my mom ever got fully cred­ited back either. Need­less to say, I won’t ever buy any­thing from Sears again, and if I get a gift card from some­one, I’m hop­ing it will be one I’ll actu­ally use, or I’ll just regift it!

  29. Amy

    Alex,

    Its pos­si­ble that the con­di­tions have changed since you last saw them. Your first post freaked me out because I actu­ally recieved one of those mall cards recently. Haha I dug up my card and went over the con­di­tions and typed up my post from what I read (with the card etc. in front of me). As far as the cur­rent card goes, its $2 a month after 15 months of non use. How­ever, I do know if you buy the card to give to some­one else, you have to pay like a $1 or so admin­is­tra­tion fee, which I find some­what ridicu­lous, but under­stand­able from an eco­nomic stand point.

  30. Alex

    It has been a cou­ple of years so I don’t have the con­di­tions in front of me anymore.Regardless I will not pur­chase gift cards again. It has been only cash since then. Pay­ing an admin­is­tra­tion charge makes no sense to me either. These retail­ers are start­ing to catch on to the banks games. Or the Costco’s and Sams Clubs mem­ber­ship tax (I can’t call them fees since the real­ity is you are not join­ing a club). You are hand­ing over free money for noth­ing. An incred­i­ble amount of money is made by these so called clubs on the mem­ber­ship taxes.
    When you pur­chase a gift card you are direct­ing busi­ness to a cer­tain retailer or shop­ping mall. You may even be intro­duc­ing a new cus­tomer to the estab­lish­ment. You are doing the retailer a favour. Why should you have to pay?

  31. JSAMs Mom

    I always hated gifts cards, until one year I got com­pletely fed up with try­ing to get some­thing for my dad that he wouldn’t toss in the trash a cou­ple of weeks later. CDs of his favourite bands would get down­loaded to his com­puter, and tossed. Clothes would either sit in his closet (He won’t wear a new item until the old one is so worn it almost falls apart on his back) or thrown out instead of returned/exchanged or given to char­ity. Most foods/restaurants are out of the ques­tion because of dietary con­cerns. He has no hob­bies (lord knows I’ve tried to find him one). On and on the list goes. Oh, and I for­got to men­tion his birth­day is box­ing day! So one year I bun­dled together a huge pile of $10 gift cards from his (few) favourite haunts — includ­ing a bunch for the gas sta­tion — and wrote on the tag: Merry Christ­mas, Dad ~ I haven’t bought you any­thing yet! He thought I’d given him noth­ing until he opened the lit­tle box they were in. He thought it was hilar­i­ous, and looks for­ward to see­ing what com­bi­na­tion of gift cards he’ll get each year.

  32. izawa

    love gift­cards but sadly i never get them because all my friends think its more mean­ing­ful to pick a present for me <_<
    i really hate giv­ing reac­tions when i receive presents, most of the time I don’t like it and I’m really really really bad with reac­tions. I do feel really bad
    but they still haven’t learnt to give giftcards =[

  33. bah, gift cards

    BAH.…sure gift cards are handy for con­sumers…
    even more so for retailers…it is free money!
    With all the fine print…cut off dates…exclusions…etc,
    the ‘aver­age’ per­son won’t use the full value.
    Those plas­tic cards are pushed down con­sumers throats along
    with too much Christ­mas turkey!

  34. ambie bambie

    i think it is tacky to give some­one a gift­card if it is really genaric. but if it is for a place or some­thing that is very thought­ful. then it is okay. I know i would pre­fer to get a gift card for my favorite store by some­one who maybe doesn’t know my size or styles i llke.
    and it also saves you from an awk­ward sit­u­a­tion of pre­tend­ing you really like some­thing even if you don’t.
    but it does suck get­ting a gift card for a place fo 20 bucks if every­thing in it costs 150.

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