111 Responses to “Swiss Chalet Commercial, What the F…?”

  1. Erik Deckers

    I didn’t see this as a dad issue, but rather that she was an amne­siac, or just woke up from a 12-year coma. Back story, Swiss Chalet, what’s the frig­gin’ back story?

  2. Jayman

    I really couldn’t iden­tify with, or relate to, this commercial.……mind you I come from a nor­mal family.

  3. Dave

    I think the restrain­ing order the mother took out on the father expired and before she could get it rein­stated, he stalked the fam­ily to their new address and waited out­side until the daugh­ter left for her part-time job. Sur­prise! She’s so creeped out ’cause she’s pray­ing for some­one to notice whats going on and to call the police. Happy Holidays!

  4. Glen

    Why! oh why would Swish Chalet think this com­mer­cial was bring­ing cheer to the Christ­mas hol­i­day sea­son. I was moved to tears the first time I saw this com­mer­cial as my mid twenty year old daugh­ter was in the room and their Father has not con­cidered them (Another Sis­ter and Brother) impor­tant enough to spend time with over the past 10 years. (Men who do this are self-serving, self­ish and out of touch with basic par­ent­ing ). This expe­ri­ence leaves deep pain in the hearts of these Chil­dren which is hard enough to deal with dur­ing the ‘Hall­mark’ times. What child does not want their par­ent to give them lov­ing atten­tion or even for that mat­ter to have their par­ents are back together. Con­cider­ing the num­ber of divorces out there in this far reach­ing com­mer­cial you are sim­ply caus­ing pain. Even when my fam­ily is tring to laugh off your com­mer­cial it hurts them. They are say­ing “well I guess Swish Chalet only wants to get peo­ple talk­ing about them no mat­ter what”. I call it immoral adver­tis­ing. Shame on you for play­ing with chil­drens hearts. “Fes­tive Spe­cial” fam­ily deal what a JOKE. (It was one of our favorite meal treats!). — Mad Mother of three!!!!

  5. Sue

    The ad is incred­i­bly sad. I get it per­fectly. Dad was not in jail. he doesn’t look like a crim­i­nal to me. Dad was alien­ated from his daugh­ter. Did you see mom at the door? No? That’s because she was prob­a­bly not happy to see her daugh­ter leave the house with her father. Dad has missed sev­eral years of his daughter’s life because she ‘hated him’. His daugh­ter has finally got­ten old enough to want a rela­tion­ship with dad. Her awk­ward­ness is her guilt at hav­ing rejected him. His awk­ward­ness is the fact that he doesn’t really know this girl he has not seen since she was a child. This has noth­ing to do with a girl who has been rejected by her dad. It has to do with a girl whose dad was stolen from her. It’s a new ver­sion of an old issue: child abuse.

    With ado­les­cence comes inde­pen­dent think­ing. She now sees that mom can’t stop her rela­tion­ship with her dad.

    It is incred­i­bly sad. They are incred­i­bly awk­ward. This lov­ing — not crim­i­nal! — Dad tries his best to put his daugh­ter at ease. (Oh the irony.) Unfor­tu­nately, kids are alien­ated from their lov­ing par­ents. Swiss Chalet did us a mas­sive ser­vice in show­ing us this fact. Bravo

  6. AJ

    i think they stopped play­ing the com­mer­i­cal!! maybe they found out about this site hahahahah!

  7. Denys Picard

    This com­mer­cial is just another case of the rep­re­sen­ta­tion of the “emas­cu­lated father’s image” man­at­ing from deep inside the fem­i­nist fan­tasm realm. The father who gave every­thing to his brain­less spoiled daugh­ter, and now can­not adjust to her not liv­ing at home any­more in a vom­it­ing nos­tal­gic pseudo melan­coly tone that makes you believe that whom ever directed it never saw a penis in her life!

  8. MIke

    It’s obvi­ous this ad was tar­geted to peo­ple who have no where to go for an x-mas din­ner and shows a father try­ing to re-connect w/his daugh­ter whom for what­ever rea­son hasn’t had a rela­tion­ship w/her since she was very young.(who else goes to out for din­ner to cel­e­brate on Christ­mas eve?.…people who have nowhere else to go.
    She was obvi­ously expect­ing him.
    Re: this ad being creepy.….this site is called “SMART Canucks”.…not STUPID Canucks …so why are so many shallow/self-centered peo­ple post­ing such negative/stupid com­ments on this site?

  9. Casey

    Um, I don’t find any­thing offen­sive with this com­mer­cial… Sure it’s some awk­ward act­ing, but I thought it was cute? lol

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