Thanks for all the invaluable ideas and suggestions! I appreciate all your help. Sorry I couldn’t respond to individual comments but I did take the time to read each and every one.
First of all, as most of you suggested I removed the blog post in question and deleted the image and pdf file.
Regarding the idea of boycotting Walmart, I really don’t think it will make any difference. Walmart is huge and to them we’re like a needle in a haystack. If we completely stop talking about them we’d also be doing exactly what they wanted to do, shutting us up. I think I will be talking about Walmart more! I’ll post Walmart deals and reviews on here whether they are good or bad and will show them that they can’t shut me up. I will also start a new subsection dedicated to people freely talking about Walmart.
If you want to help out, please write an email to Amy Wyatt, PR and Brand Reputation Manager at Wal-Mart Stores, Inc. telling her about how we were accused of fraud and phishing when all we were doing was helping out Walmart and giving them free advertising!
As for the letter to the lawyer, I used the suggestions from your comments and wrote the following. I’ll email it to Scott tonight once I get your feedback on it.
Smart Canucks deeply apologizes for the misunderstanding that has occurred. Smart Canucks is simply a website where users inform each other of great shopping deals around Canada. Since users are able to upload images Smart Canucks has never, and will not claim responsibility for images. We do however do our best to ensure everything on our website is completely 100% legal and we try our best to remove any images on the website that are trademarked to Walmart.
To comply with your demand the blog post in question has been removed and all members informed of the misfortune. That deal was however a legitimate Walmart / P&G promo that was held in January of 2009.
Furthermore for your future knowledge, know that Smart Canucks does NOT carry out any kind of phishing or credit fraud and does NOT collect personal information for misleading purposes and fraud.
Please also note that Walmart Canada’s marketing has contacted us about the possibility of advertising on SmartCanucks.ca because they have realized the free advertising that Walmart gets through SmartCanucks.ca.