Sobeys have announced that they are ending their Club Sobeys loyalty program in Western Canada (it will continue as is in Ontario for now with the exception of Sobeys Red Lake which will transition from Club Sobeys to the AIR MILES Reward Program).   This fall, customers can begin swiping their AIR MILES Collector Cards to earn reward miles in-store at Sobeys, IGA, Thrifty Foods and Sobeys Liquor locations in Western Canada.

This summer, in advance of the launch, Sobeys customers in the west will be able to convert their Club Sobeys points to AIR MILES reward miles. You can visit www.clubsobeys.com in late July for more information on how to do this, but it is not yet available.  Thrifty Foods customers have the option now to convert their Club Thrifty Foods points to AIR MILES reward miles. Visit www.clubthiftyfoods.com to switch your points.

If you have a Sobeys/BMO  co-branded credit card, your card issuer will be in touch to arrange for your card to be switched to an Air Miles card, we recommend you ask for terms to ensure that you have the same interest and agreement on your new card before agreeing to the switch.

Click here for more information about the switch.