Lobster season may be a few months away, but the wise folks at Rocky Point (real East Coast lobster) freeze their lobsters fresh so that we can enjoy it year-round. Even better than having lobster in the middle of January, is having it offered for 50% off, which Loblaws Canada is currently doing on their 320g cans of frozen lobster meat (knuckles and claws).

This flash sale on lobster meat at Loblaws began yesterday, as shown in this week’s flyer, and will continue until Sunday, January 18th where you can pick up a can for just $9.99 (normally $19.99). If you’re nearest grocery store isn’t a Loblaws, remember that you can still price match at the Superstore or any other Loblaws affiliated grocery store.

Click here to view the full flyer from Loblaws Canada.