McDonaldâs Canada celebrates the launch of NEW loyalty rewards program signalling start of deliciously rewarding era! On November 16, 2021, McDonaldâs Canada will celebrate the launch of MyMcDonaldâs Rewards, its first ever points-based loyalty program. This is great news for the many loyal-for-life guests from coast to coast to coast who can now earn points on every menu item (excluding delivery orders)–from aÂ
Earn 100 points for every $1 spent for free McDonaldâs!Â
MyMcDonaldâs Rewards means our Rewards menu just got bigger and guests can now earn 100 points per $1 spent which means they will be rewarded for all menu items they purchase, not just their coffee and fries. But thatâs not all, weâve also made it easier to earn and redeem points for even more free food (big and small) at McDonaldâs. On November 16, guests can download the McDonaldâs app, register, and activate their account to start earning points on every order! * Earning points is easy; guests simply need to scan or say their code at the restaurant or complete a mobile order to collect points automatically.Â
Rewards add up quickly Â
And it doesnât end there. The new program boasts five Rewards tiers, giving guests more all-day options to redeem for than ever before. From any size Premium Roast Coffee (hot or iced), a vanilla cone and more in Tier 1 to a Big Mac Extra Value Meal in Tier 5, the Rewards menu suits any occasion. Two thousand points gets you a Tier 1 Reward, while Tier 5 Rewards are 14,000 points. As guests earn more points, they advance through the tiered Rewards system to unlock even more free McDonaldâs favourites. And for a limited time, as an exciting welcome offer, guests can get 5,000 bonus points after their first MyMcDonald’s Rewards purchase (minimum $1 pre-tax purchase required).â  Please visit www.mcdonalds.ca/
Continuing digital journey benefits guests and crewÂ
The announcement of MyMcDonaldâs Rewards marks another key milestone in McDonaldâs digital ambition as it responds to the evolving needs of guests and crew. âOur guests are some of the most loyal in the world, and weâre pleased to offer them more reasons to visit us, again and again. This announcement marks another step in our digital ambition as we continue transforming the McDonaldâs experience on both sides of the counter, which began with the introduction of self-serve kiosks in 2015,â said Jacques Mignault, President & Chief Executive Officer, McDonald’s Restaurants of Canada Limited. âOur ongoing investment in technology is helping to drive exponential growth across our channels, including McDelivery, Drive-Thru, in restaurants and via our mobile offerings and digital innovations, which gives our guests greater options and personalization across their McDonaldâs experience.â Â
In further evolving its loyalty offering within its easy-to-use mobile app, McDonaldâs continues to prioritize value,Â
âCanadians live in an increasingly digital world, and we have to meet them there. We also know our guests have been loyal long before loyalty programs existed. Enter MyMcDonaldâs Rewards, which is a thrilling digital innovation designed to meet our brand fans and their evolving needs by helping them earn even more Rewards on the food they love,â said Lara Skripitsky, Vice President & Chief Technology and Operations Officer, McDonald’s Restaurants of Canada Limited. âNo matter where guests connect with us â through kiosks in the restaurants, digital menu boards at the Drive-Thru, or via our mobile appâMyMcDonaldâs Rewards will be there to provide a seamless, personalized service thatâs more customized and rewarding every time a customer orders.âÂ
âIn addition to convenience and personalization that takes the digital guest experience to a new levelââMyMcDonaldâs Rewards will offer more opportunities for us to reward our guests for their loyalty, helping guests build even greater connection to the McDonaldâs brand, which is incredibly exciting,â said Alyssa Buetikofer, Chief Marketing Officer, McDonald’s Restaurants of Canada Limited.  Â
Evolution of existing rewards Â
The MyMcDonaldâs Rewards program launches Canada wide after a successful pilotÂ
The new MyMcDonaldâs Rewards program replaces the current McDonaldâs Rewards program on the McDonaldâs app where guests were collecting digital punches on hot beverages and fries. Guests with outstanding punches on the app and who choose to enrol in the MyMcDonaldâs Rewards program will have them converted at 300 points per punch (up to a maximum of 1,800 points). Guests have until February 28, 2022 to redeem any existing medium fry or hot beverage rewards earned with the current McDonaldâs Rewards program. Â
Guest Experience Leaders are standing by to helpÂ
For full details on how to start earning points with MyMcDonaldâs Rewards today, and on program Rewards tiers, please visit www.mcdonalds.ca/
âWe are so proud of the Guest Experience Leaders in Manitoba and parts of Ontario who have been helping guests learn to use the app since we started the test in August,â said Skripitsky. âThey are making sure the transition is smooth, and feedback from the community has been fantastic. Guests are earning and redeeming, and they love it.âÂ
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