Sign up for location based offers from Air Miles via text message and earn 25 Air Miles. You can sign up by texting OFFERS to 26898 or click here to view more information and sign up from your account.
These offers will not be the regular advertised offers but special text offers. To redeem, you can show the offer on your phone when checking out at the store mentioned. You will only receive one text message per store you visit each week, and it will be when you are near the sponsors to target you while shopping. This is a trial program, you need to sign up for alerts by May 14th to get your bonus Air Miles and will receive text alerts from May 23rd to July 4th.
Personally, I do not give my cell number to stores and loyalty programs, but you may get some interesting offers from it and the 25 Air Miles sign up bonus.