Air Canada Centre to be Renamed Scotiabank Arena

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Toronto’s Air Canada Centre (ACC) will be renamed Scotiabank Arena in July of next year! This comes under a 20 year agreement worth a reported $800 million. Neither party would confirm the dollar figure, but Scotiabank did describe it as one of the three richest deals in pro sports, even after adjusting for the exchange rate. When Air Canada signed on as the building’s title sponsor in 1999, it pledged $4 million a year. Prior to the ACC, the Leafs had called Maple Leaf Gardens home since 1931.

The Scotiabank logo will replace that of Air Canada atop the Bay Street building as well as under the jumbo scoreboard inside.

How do you feel about the ACC being renamed?


3 responses to “Air Canada Centre to be Renamed Scotiabank Arena”

  1. BHL says:

    If they’re going to stick their brand name in the title, I don’t much care what they call it. However, “Maple Leaf Gardens” sounds way better than “Corporate Branded Arena” any day of the week.

  2. DAVID ARTHUR WARD says:

    Ridiculous, MLG Inc. needs an extra ? mil so much that they have to sell off the naming rights? Greed, greed, greed.

  3. Homey says:

    What a waste of resources and time… all this money could be used to help people instead of who owns the rights to call a stupid stadium what…

    I’m not one to be a green planet lover and all that crap but even I know that’s complete garbage.

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