The Cineplex Store daily deal for Black Friday is buy a movie for $19.99 or more and get a 2nd movie + a free admission ticket for free.
The movie offer applies to both physical movies (DVD or Blu-ray) as well as digital downloads.
The physical movies will ship for free and come with the free admission ticket. If you purchase direct download it comes with 1000 bonus scene points
Remember that the second movie you are purchasing must be of equal or lesser value.
This deal has been extended from a daily deal now through Monday as well.