I’m having a hard time figuring this out. I’m holding a Cadbury Creme Egg in my hand while typing this and I could have sworn they used to be bigger in size. Did the Creme eggs shrink in size or did I just get bigger?
Did Cadbury Creme Eggs shrink in size, or is it my imagination?
59 responses to “Did Cadbury Creme Eggs shrink in size, or is it my imagination?”
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A lot of products are shrinking in size but growing in price.
i agree with sally!! they probably did shrink!! and the price probably did go up!! but we may find a coupon for you!!! 😉
They have become smaller, though it seems to be a north american thing. If you look at wikipedia (always reliable right? 😉 ) It shows that in the UK they are 40 grams each, and prior to 2006 they were 39 grams in north america but now they are 34 grams each.
yep like everything, smaller size more in price. Like they think we won’t notice, sheesh lol.
Google bj Novak + cadbury + conan
I would definitely agree that they are smaller than they used to be. And I noticed the same thing with the little mini chocolate bars at Halloween, then seem a lot smaller too.
Seems like everything is. They love getting more dollar for less product.
Rhey are shrinking, they use to be 55grams. *sighs* Umm but where are you getting cadbury eggs in January?!
noticed this last year too…same as the Cherry Blossoms…very small now 🙁
For sure they’re making them smaller. Then again, having the “old” size with all that sugar drove me bonkers for hours.
Sure they are smaller…
Hm, did Santa’s reindeer leave you chocolate eggs?
My beef is with Wagon Wheels – way smaller!
All the Easter stuff is already everywhere with the Valentine’s Day stuff! lol I couldn’t believe it when I bought the little Halloween chocolate bars this year. I hadn’t bought them in maybe two years, and the coffee crisp, smarties, etc…those are probably now half the size they were when I was kid and the get more expensive every year.
Yes, they are much smaller, that is so annoying! I found them at my local Dollarama for .69 cents so that doesn’t make it quite so bad.
There is the Everything under a dollar store ($1.25 now) that has the 3pack of eggs for $1.00—but they go fast!
Mm, I love Cherry Blossoms. People used to tell me they were “old man candy” along with Bridge Mixture, which I also like. Since I am a 31-year old female, I don’t think that moniker stands up to scrutiny.
Well, on the positive side, smaller candy, fewer calories!
they did it last year! a hex on them!
*pppttthhhhhhh*
Oh Marnie…
You poor deluded dear 🙂
There is no such thing as a positive side to a smaller cadbury creme egg 😉
It’s relative. Your hands are growing bigger. 😀
I noticed the same thing too!! They’re definitely smaller!
Perhaps, as Marnie suggests, we should be thankful for the shrinking eggs, as we continue to upsize everything in our lives – our food, the plates we eat it off of, and especially our waistlines where it inevitably makes its way. And what`s this about prices going up??? When did this start happening? Is this the “inflation” thing we’ve been hearing about? Can we get rid of it somehow? Don’t we have missiles for this sort of thing? Oh, if only we could just gobble up inflation like so many delicious (albeit smaller) Cadbury Creme Eggs! (Love the French presige of “Creme” by the way.) So yes, let’s proceed to the multitude of dollar stores selling lead-covered dishware and importing products from countries which monopolize cheap – even child – labour. Hmmm. Here’s a thought: let’s focus on getting better, not more.
They definately are smaller. Pretty much everything sold in the grocery store is smaller now. Guess they think we are too stupid to clue in.
They’re smaller, but just as delicious, gooey, and drippy.
Must we talk about shrinkage, it’s very embarrassing.
they are smaller…i agre everthing gets smaller and but the price goes up ;(. Did you ever look at a bacg of chips latley? You get a huge bag…but hardly any chips it it….
They are shrinking because of Health Canada from what I heard. They need to make one serving less sugary
http://www.noob.us/entertainment/conan-obrien-cadbury-eggs-getting-smaller/
I saw the BJ Novak video a couple years ago and that is proof. I used to buy CCEs every year just like Mr.Novak, but since they got smaller I have stopped.
RonNasty64 says…
January 10, 2011 at 9:39 am
Must we talk about shrinkage, it’s very embarrassing.
LOL! Just saw the rerun of George’s problem on Seinfeld, so yah!
it’s not always quantity but quality LOLOL
I loved the Conan video mentioned at the beginning of these posts. Very cute, and proof that they are getting smaller. But I also agree that it’s not such a bad thing, as it’s less calories, but they shouldn’t be the same price, should be less.
I watched news this am and they talked about this orange juice has 5 ounces less ivory soap is thinner kraft slices has two slices less but all the prices are the same.
It is not your imagination. The inflation boogeyman is indeed on our doorsteps. Think 1970’s all over again (huge price and interest rate spikes coupled with an economic slowdown)
Many products are being repackaged (sometimes deceptively) into smaller portions and/or reconstituted with less expensive ingredients and are charging at least the same price or more. Oddly enough the actual box and/or packaging remains the same size, but the contents weigh less. (ie. look at potato chips LOL) I also noticed that the portion sizes in Cda are not the same as the USA either. The shift to those low calorie, “individual servings” in a so called effort to help people manage portion size (and boost the bottom line) is very clever marketing IMHO. Of course, this strategy can only work for so long. Imagine giving kids individually wrapped “smarties” on some future Halloween night? Obviously, this isn’t going to fly. Co’s are trying as hard as they can to hold the line on prices, but eventually will have no choice but to whack consumers over the head with major price increases too as costs for the underlying commodities continue to soar to record high prices. I found it very interesting to see how hard many co’s (esp restaurants) were pushing sales of gift cards this holiday season using a vareity of promos and different incentives never seen before. I recommend to anyone that got a whole handful of these at Xmas time to use them sooner rather than later (when prices inevitably get hiked across the board and/or certain low cost value items become unavailable altogether).
Yah, last night my depaneur had a box, and i took a second look cause i thought they looked smaller too…
Not sure about the eggs but found a new Cadbury creme egg chocolate bar called Twisted – 45G – very yummy and avaiilable at Giant Tiger so I even save some $$
One in my desk drawer but something tells me it won’t stay there for long 🙂
The irony is that the sizes of food may be decreasing but the size of clothing is increasing.
The Cadbury egg used to be larger (there’s a website dedicated to shrinking food), and the yolk used to be made of a more creamy/liquid centre…..now it’s just a semi-hard ball of sugar.
Now come on…… i am confused ..i was told size does not matter ;)) Or does it when referring to chocoltae :)) lol
YOU ARE ALL SO ABSOLUTELY RIGHT !!!!!!
Your right Jonathan about the inside of the egg, that’s another reason I don’t but them anymore. I loved them when they were gooey similar to real eggs, I don’t like the semi hard sugar stuff that’s in it now.
It’s easier to sneak in a slightly smaller size than to increase the price. It’s going on all around with most products – toilet paper has less squares per roll now, even.
Speaking of shrinking in size…does anyone remember Tim Horton’s doughnuts about 15-20 years ago…they couldn’t even fit 6 in a box back then!
AMAC: Timmys just made the box larger so you can fit more inside. 😉
My biggest TH pet peeve is the $0.90 price for a single donut. With tax total price is $1.01. Seriously, who actually carries around pennies anymore? Obviously, this is just a sad and blatant attempt to boost their tips much like the waiter who gives you a large and unnecessary pile of change back in strategically sized denominations.
are they smaller!? .. good less calories for me
Cadbury has to have felt the economic toils of the past few years…and likely had to start feeding their bunny-chickens, who lay the Easter Cream Eggs, less Easter Cream Bunny-chicken food.
Haven’t looked at the Cadbury Creme Eggs, but certainly look at size of various packaging of grocery items every once in a while and sure enough it is never really a surprise to find that weight/amount per package has decreased when in fact price has either stayed the same or even increased slightly.
Come to think of it, in the past several months I’ve noticed this with travel size tissue packages sold at Dollarama. Use to be you’d get 10-pk package for $1 but now they are 8-pk per package. Same for the baseball card protector pages I hunted down for my coupon binder..now 8 pages per pack instead of 10 pages.
Depending on what I’m buying, I tend to look at cost per unit rather than cost of the item as a whole in part because of these sneaky changes.
This Christmas I bought a box of After Eight mints (a yearly treat for me!) I noticed the squares were smaller and the mint cream center was stiffer. I didn’t care for them at all. Anyone else notice this?
I miss the runny insides as well as the bigger egg…..so sad.
Better watch out because the cost of chocolate is going to go UP too!! Apparently they can’t keep the cocoa bean growth/production up with the demand for them so prices are going to go up this year 🙁
I also noticed this last year or the year before. But they are still delicious. 🙂
The have definitely shrunk in size, BIG TIME! We had some in the back of our freezer from like 2 years ago (sad I know lol), but they are SO much bigger then the ones out this year 🙁
Lori, I also noticed that about the After Eights, my whole family loves them as a once a year treat, this year the box is still sitting their with only 3 gone…one from each of us in the family 🙁
We have started to buy 100% organic dark (72%+) chocolate and now thats ALL my family will eat. Pricier for SURE ($7.99 for a LARGE bar), but you eat one maybe 2 squares and your good! They are so yummy, much healthier and the whole family LOVES them!
My ex works for Cadbury and I know for a fact that the eggs have become smaller. Yes we have all “grown” I remember a Creme Egg filling my hand when I was little….however it is another case of sneakiness on the side of the manufacturer. Look at MOST things we buy nowadays – ice cream is one….remember the 2 litre size which is now 1.5 litres in many cases, and potato chips is another…. 140 gr size bag instead of the old 200gr….I could go on and on…………..SIGH…..
INdeed Sally! I just bought 2 tins of Allen’s Apple juice and they are alot amaller then the last time I bought them…..but the price is still the same.
opps I ment ‘smaller’
I’m pretty sure they’ve shrunk!
I remember eating them as a kid and they were HUGE!!! Now when I eat one, I can polish it off in about 2 bites 🙁 Not sure if it is the egg that shrunk or what – however – it is one more reason being a grown up sucks.
Does anyone know who manufactures Cadbury Creme Eggs in Canada? I have contact Cadbury which is owned by Kraft, but they told me it is Hershey that makes them here. I contacted Hershey and they say that this product is not theirs.
Laura, I just bought a 2015 egg in the new packaging (and boy oh boy, can you ever see how tiny they’ve gotten! I wouldn’t doubt at all that they’ve shaved a full 20g off the weight) and they have a number to call for nutritional information or questions. The company is Mondelez Canada Inc. and the number is 1-866-782-3267.
p.s. The original price of one of these wee things was $1.49CAN, but it was on sale for the low, low price of $0.99CAN.
p.p.s The ‘soft’ fondant center that used to flow gently out of the egg when the top was bitten off now just sits there refusing to move, much like Heinz ketchup. Another disappointment on the books.
They’re not getting smaller…You are getting bigger .. go eat a carrot.
Yes Cadbury Creme Eggs are getting smaller. I can recall that these eggs used to be 54g size and cost 49 to 79 cents range in Canada. Yes 54g. It was like a medium chicken egg but a bit fatter between the middle to bottom parts of the egg.
Today’s Cadbury creme eggs… I’m like OMG these are so tiny and why would anyone buy them now because they’re so expensive? LOL. Not only you cut the size almost by half and charge double more – in theory, now costing 4 times more than they did for retail price then you have to take in factor of inflation as well. So it’s more than 4 times today than it was in mid-late 80’s to early 90’s.
The pleasure of having 54g egg was that after you finish one… oh man you would be full and “had enough” of it for a couple of hours. If you ate 2 or 3…. you really didn’t feel good… you get sugar high quickly. LOL. I would love to bring back 54g Cadbury Creme Eggs! I am so amazed that I cannot find anything referencing to 54g size anywhere on the net but then it was before Internet really took a hold…. so… it’s a blessing for Cadbury to not admit that these eggs used to be much larger back then! LOL.
Signed,
“Original” 54g. Cadbury Creme Egg Lover!
Come on Cadbury. I woud rather have the real original size and pay more than these miniature excuses.