IKEA Canada Introduces New LUSTIGT Play Collection


Ready. Set. Play! IKEA Canada is introducing the new LUSTIGT collection. With the launch of LUSTIGT, IKEA is creating a better life at home for children of all ages, including the child in all of us, to encourage play, every day. LUSTIGT is all about play for the sake of playing, children and adults alike. It’s a collection with something for all; colouring sheets, a puzzle, a skipping rope, a weaving loom, boules with soft balls and much more. Let’s get absorbed in fun and games!

LUSTIGT was developed through collaboration with the design agency Vår, and through a lot of fun, between adults and children. In the process, a bunch of kids got to amuse themselves with the products and give their opinion on what could be improved or changed. Biggest learning? Don’t give children rules for play, because they will just break them. “Vår is very good at creating imaginary worlds, where there are no rules, rich in many details that create a sense of endlessness where the play can just go on and on” says James Futcher, Creative Leader for LUSTIGT.

Click here to view IKEA Canada’s latest flyers.


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