A blog reader (Beryl H.) left a comment about IKEA’s recent commercial.
Dear To Whom It May Concern,
I have watched your recent advertisement with some alarm, I do not know if you realize that you are encouraging theft, cheating and dishonesty – “Start the car, start the car” Many of my friends have voiced the same concern – If someone shoplifts, I gather you are not going to prosecute them, an idealistic thought, but your profits will plummet, I suggest you have a word with your advertising agency
Here’s the commercial:
Although I do not personally find the commercial offensive (nor is it funny), I can understand how it may give children a wrong idea. But that’s not the first time IKEA has had a controversial ad. The infamous dog picture was much more disturbing, and remember the Canadian flyer with the photo of a child reading a Mickey Spillane book?
What do you think of IKEA’s Winter Ad? Does it promote Dishonesty?