Johnson & Johnson will stop selling its talc-based Johnson’s Baby Powder in Canada and the United States.
The world’s biggest maker of health-care products said the talc-based powder will still be sold in other countries such as the U.K.
“Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fuelled by misinformation around the safety of the product and a constant barrage of litigation advertising,” the company said. “Johnson & Johnson remains steadfastly confident in the safety of talc-based Johnson’s baby powder…” “Decades of scientific studies by medical experts around the world support the safety of our product. We will continue to vigorously defend the product, its safety, and the unfounded allegations against it and the company in the courtroom.”
Johnson & Johnson has faced thousands of lawsuits surrounding its talcum powders from people who claim it gave them cancer.
The company said its cornstarch-based baby powder will be its only offering in North America.