Loblaw has opened up the PC Insiders subscription program to all 16 million PC Optimum loyalty members. The program originally launched last year as a small invitation-only offer of exclusive rewards and e-commerce benefits for select PC Optimum members who were also PC Financial Mastercard cardholders. For an annual or monthly subscription fee, members were offered major rewards on Canada’s top brands and family essentials, as well as free pick-up and delivery on most of Loblaw’s nationwide e-commerce sites and conveniences.

“What started as a small test quickly ballooned, drawing more subscribers than we imagined, and a long waiting list. Today that wait is over, with an open invitation to customers nationwide,” said Sarah Davis, President, Loblaw Companies Limited. “We’ve packaged up the powerful combination of Canada’s favourite products and its most complete e-commerce network for families who want exceptional value and convenience.”

For the $99 annual subscription, PC Insiders members have access to the following exclusive value and convenience offers across Loblaw’s many brands, 2,500 stores, and national e-commerce network – including more than 600 PC Express pick-up sites:

• Free PC Express e-commerce grocery pickup (worth up to $260 annually for a weekly shopper)
• Free shipping from Shoppers Drug Mart and Joe Fresh (worth up to $92 annually for a monthly shopper)
• An extra 20% back in PC Optimum points on all brands of baby diapers and formula
• An extra 20% back in PC Optimum points on all purchases of PC Organics products, PC Black Label Collection products, Joe
• Fresh products including those from Joe Fresh, and luxury beauty items purchased online at Shoppers Drug Mart
• A surprise home-delivered box of our favourite curated President’s Choice items
• A $99 travel credit annually, for eligible PC travel services bookings

“This launch is a big opportunity for our most loyal customers, as the more they use the subscription the more they will save and earn,” said Davis. “PC Optimum loyalty points are already in the wallet of 16 million Canadians, and this is a new opportunity for members who want to take their loyalty benefits to the next level.”

For a limited time only, you can save on PC Insiders subscription program using the following promo codes:

• 25% off on annual plans using promo code 2AEARD
• 1 month free on monthly plans using promo code 1AEARD

Click here for more information.

Click here to view the latest flyers.