My Reply to the Canadian National Exhibition CNE 2006

This is a follow-up of the letter I got from J. the Corporate/Group Sales Administrator at the Canadian National Exhibition, CNE 2006.

I replied back to J today:

Hello J,

Thanks for your email regarding the removal of the CNE logo and corporate code information from I will do as you have requested.

I was very disappointed to know about your decision. I understand that this code information is intended for Corporate/Group tickets only. However there’s a huge online deals community that has, by no shadow of a doubt, helped promote the Canadian National Exhibition and provide priceless word of mouth marketing that I can guarantee you had an effect on CNE’s success. I therefore suggest that you create a special code for our deals community that we and other deals communities out there can use. Maybe something like SmartCanucks2006CNE of SC2006CNE. Please do not underestimate the value of online marketing and how it can have a positive (or negative) effect on CNE.

As for the logo, I removed it as requested but I don’t understand why you’d want such a thing? I was promoting your exhibition and my post got loads of views everyday. When people google CNE 2006 my blog shows up before the official website! I never claimed this logo was mine nor did I present it in an ugly way. My post was clean and tidy and it encouraged Canadians to visit the CNE.

I hope to hear from you soon and I look forward to getting our own code. Please note that all emails to and from you will be posted on my blog for readers (but just with your initials).

Boo Radley

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