The Source Canada has Friends & Family Appreciation Event. Save an Extra 30% even on sale prices. This offer is valid until Sunday, September 15, 2013. Enter the promo code 039362 at checkout to get your discount. Click here to get The Source offers.
It’s UP to 30% off, not 30% off. The only things that are 30% off are Headphones, Batteries and Cables
See http://www.thesource.ca/estore/promotion.aspx?target=promotion4&language=EN-CA&swlang=true
Thanks Eric – gosh, I had gotten all excited about getting 30% off a sale priced e-reader, not anymore!