Tim Hortons® Announces Changes to Roll Up The Rim To Win® in Light of Current Public Health Environment. Tim Hortons removes Roll Up The Rim paper cups for the health and benefit of guests and over 100,000 restaurant team members in light of current public health environment. Tim Hortons is redistributing all $30 million of prizes to restaurant giveaways and the digital contest across Canada. $14 million of free coffees and hot beverages will be given away at participating Tim Hortons restaurants; approximately $1 million per day for first two weeks.
Tim Hortons announced changes today to its iconic Roll Up The Rim To Win contest running between March 11 to April 7, 2020 throughout Canada. Tim Hortons is eliminating paper Roll Up The Rim cups due to the current public health environment and redistributing all $30 million of prizes to restaurant giveaways and the digital Roll Up The Rim contest.
Tim Hortons is making this decision in the best interests of guests, restaurant owners and over 100,000 team members. Tim Hortons does not believe it’s the right time for team members in our restaurants to collect rolled up tabs that have been in people’s mouths during this current public health environment.
Tim Hortons recognizes that some guests will miss the excitement of rolling up the paper cups, even for good reason given the current public health environment. This is why Tim Hortons has made the digital contest even more exciting with $16 million of prizes – in addition to the $14 million giveaway at restaurants that all guests can benefit from, regardless of whether or not they play our digital game.
Tim Hortons is working with its sustainability team to responsibly collect all of the paper Roll Up The Rim cups to ensure they are appropriately recycled.