Many wondered what would replace Flower Beauty when Walmart started clearing it out and their pilot e.l.f cosmetics sales must have gone well as they are rolling out e.l.f. makeup and tools to most stores. This is great news for those of us who used to buy direct but do not want to deal with the exchange rate and shipping costs.
Most products are priced at an affordable (and reasonable compared to the US prices) $3.97 or $7.97 with a nice selection of products that have been harder to find in Canada. I know my local Old Navy store is always sold out of their brushes so it is nice to have an alternative place to buy them.
Along with the core collection, they have select palettes and brush sets priced at $14.97 to $19.97. You can see the full selection here.