Days Inn changed its ugly logo to a better looking one. But no matter what the logo looks like, Days Inn hotels are one of the cheapest and crappiest hotel chains out there. A lot more than a logo change is needed for Days Inn to improve. Maybe it’s just me, but I’ve never had a single good experience with them.
Old logo:
New logo:
via brandnew
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Funny you should say that! Here is a link to my review on tripadvisor.com regarding a Days Inn that we stayed in in Pennsylvania. So skanky! http://www.tripadvisor.com/ShowUserReviews-g52375-d102640-r4366444-Days_Inn_Clearfield-Clearfield_Pennsylvania.html
That being said, I did stay at a wonderful Days Inn ( even though I said I would never stay at one again LOL) across from the Buffalo airport when we flew to Orlando last summer. Parked our car there for the week. It was a great hotel and has great staff. Saved a bundle flying from Buffalo too.
After I complained to head office about the one in Pennsylvania, I was so disappointed with the fact that no one accepted responsibility for the state of this hotel. Head office said that it was privately owned so they did not have control over the way it was kept up.
New logo is better though, not that it will help if there is no overall standard of quality.
For anyone who doesn’t already know, tripadvisor.com is a great resource for checking out hotel ratings.
The old logo is better. More of an icon.
I think the new logo looks much better. Warmer and more inviting! (Although if I glance at it quickly it also looks like it could be a label for orange juice…strange)
“privately owned” is probably a double-edged sword: the Day’s Inn in Owen Sound is one of our favourite low-budget get-a-ways, although I would have to confess that its more because of the staff than the facilities.
I dunno, the one we stayed at in Barrie was pretty nice.
http://www.flickr.com/photos/mromero/366607957/
The privately owned bit sounds about right though. Just need to be careful which Days Inn you choose to stay if it’s an option.
As for the new logo, it’s looking good. And usually when new logos pop-up, a restructuring of a business soon follows. So maybe Days Inn will up their standards? We’ll see.
I think the new logo has the edge. There are plenty of logos born of the 70’s that can use a real big update, I’m thinking NFB, and PBS as examples.
Even the government of Canada understands the power of the logo, and updated it to keep it fresh a few years back, though there are only some many things you can do with a maple leaf I guess.
Logos do say a lot about your company, and some are just plain ugly.
For those of you outside of Quebec, we are in the midst of an election campaign and the PQ rolled out their new logo… I dunno some one paid a lot and got little in return.
Here is a link to the old
http://www2.canoe.com/archives/infos/dossiers/media/2005/09/20050922-142756-g.jpg
and to the new
http://upload.wikimedia.org/wikipedia/en/6/68/Logo_PQ_2007.png
Read on, this is an article from The Montreal Gazette about the two logos
DON MACPHERSON, The Gazette
Published: Thursday, March 01, 2007
I used to think that the biggest legal fraud going was fashion. I would watch the fashion television shows and marvel at the sheer nonsense that designers would babble with straight faces.
Stuff like this, usually spoken by somebody wearing dark glasses indoors and in a European accent: “Well, my collection this year is about global warming, because the modern woman, she is about the environment. And even when she is going out in the evening, she wants to make a serious statement about the environment.
“So all my clothes are in green, and trimmed in polar-bear fur, which is very exclusive, because soon there will be no polar bears left.
“Green! Green! Green! Everything green! It is the new black – this season, anyway. It is even the colour of my new signature line of SUVs.”
And they must be getting away with it, because they keep doing it, year after year.
But since yesterday, I’m starting to think that advertising rivals fashion as a legal scam. That’s when I read an article on the Grafika website, which described itself as “the portal pf graphic communications in Quebec,” explaining the Parti Quebecois’s new logo.
The PQ rolled out the modified logo last week, the day before the official start of the campaign for the March 26 election. You could call it a Visine logo, because it gets the red out.
In the new version, the red tail, or “arrow,” of the familiar Q is changed to green. It’s also flipped vertically so that what was the horizontal line at the bottom of the tail now is vertical on the right side. And the name of the party now is in all capital letters.
As I read the explanation of Karl-Frederic Anctil, the artistic director of Ekorce atelier creatif, the “creative workshop” commissioned by the PQ to redesign its logo, I swear I could hear a repetitive drum track looping in the background.
The PQ told him it wanted to remove the red from its logo “to distance itself as much as possible from the Liberals.” Yeah, I always get those two parties confused. Which one is the sovereignist one again?
Now all we have to do is to look at the new logo. Because, said Anctil, another reason for removing the red is that “we mustn’t forget that the party’s objective is to detach (Quebec) from Canada – which is associated with red.” You mean all this time people have been voting for the PQ because the red in its logo made them think it was a federalist party?
OK, I think I’ve got it now: The party that has taken the red out of its logo is the one that wants to take Quebec out of Canada. So the red stood for Quebec instead of Canada, right? And it was the blue that stood for Canada all along.
That seems to be how Roland Giguere saw it. Giguere, the painter and poet who designed the original logo at the PQ’s founding in 1968, said the blue circle represented colonialism and the red arrow Quebec’s openness to the world.
But Anctil said that interpretation is “much too dated.” Apparently, the rules of colour symbolism have changed.
As for the green that has replaced the red in the logo and is also the dominant colour on the posters of PQ candidates, Anctil said it’s intended to invoke not only the environment “but also serenity and harmony.” Yes, serenity and harmony, the very words that come immediately to mind whenever I think of Andre Boisclair and the possibility of another referendum – excuse me, a “popular consultation.”
The PQ has long been a master of political marketing. Many private businesses can only envy its success at making its logo one of the province’s most instantly recognizable trademarks. So if it’s not broken, why fix it?
It’s as if the PQ is trying to dissociate itself from a past that includes four victories in the last seven elections. Usually, a party waits until after it loses the election to do that.
The last time the PQ tinkered with its logo was in 1984, when it made the circle and the arrow heftier in order to project substance. The gimmick didn’t stop the PQ from losing the election the following year.
The PQ won’t say how much it paid for its new logo. But whatever it was, it wasn’t worth it.