BMW is offering Telegraph readers an exclusive, complimentary book with innovative individuals who have created their own ‘firsts of their kind’. I”m not sure what the book is about but I’m guessing it has to do with inventions which would be interesting.
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Thanks FreebieChick!
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Here’s what the website says —
When Was The Last Time You Experienced Something For The First Time.
At over 140 pages, this exclusive, complimentary book portrays fourteen personalities who have one thing in common: they break with customs in order to break new ground.
These people talk about entirely personal key moments in their lives, and expound on how creativity comes into being and how innovation is brought about.
They are curious, they create their own personal limits, taks risks and set new standards. They are inventors and pioneers, connoisseurs and artists – modern spirits who tread their paths with dedication and rigour.
The origins of this innovative force, which ultimately makes new things possible, and those special moments which turned our protagonists into forerunners of our times will be revealed to you in this book. We hope that reading it will give a great deal of pleasure and inspiration.
The fourteen personalities featured are: Alois Lageder (winegrower); Hella Jongerius and Adrian van Hooydonk (designers); Steve Sidwell (composer); Jan Fabre (artist); Anne-Sophie Pic (chef); Fabrice Penot and Edouard Roschi (perfumiers); Luca Bassani (maritime-designer); Martí Guixé (designer); Sir Rocco Forte (hotelier); Hélène Grimaud (pianist); Jürgen Mayer H (architect); and Juan Amador (chef).