Loblaws Card Program Now Live: Request Your $25 Gift Card


The Loblaws Card Program is now live. If you are a consumer that was overcharged for the cost of certain packaged breads at Loblaws banner stores, you are eligible to sign up and receive a $25 Loblaws gift card.

To be eligible, you must have purchased certain brands of packaged breads from the following stores between the dates of January the 1st, 2002, and March the 1st, 2015: Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs.

You must have purchase one or more of the following brands:

Ben’s Bread
Bon Matin Bread
Country Harvest Bread
Dempster’s Bread
D’Italiano Bread
Gadoua Bread
McGavin’s Bread
No Name Bread
Old Mill Bread
POM Bread
Weston Bread
Wonder Bread

You must be the age of majority in the province in which you reside, and by completing the form you will receive your $25 Loblaws gift card in approximately six weeks. Some claims may be investigated further and could take up to 12 weeks, so make sure that the information you are providing is accurate to ensure your receive your card quickly.

Click here to register for your $25 Loblaws gift card. 


25 responses to “Loblaws Card Program Now Live: Request Your $25 Gift Card”

  1. Leah Bonde says:

    Yes I would wantthe25.00 Loblaw grocery card. Thank you

  2. adora says:

    I feel like a sucker to want this card.

    They price fix for 13 years. That’s at least 1000 loaves of bread in my house. Even if they fix the price for 10 cents. That’s $100 loss, not to mention inflation and interest.

    Now they are offering a gift card to be used in THEIR STORES. $25 would only cost $10 for them. But what can you do? sigh…

  3. Jem says:

    Soon as i applied it sent me an email saying i requested a pw change. Which I didn’t……

  4. Andrea says:

    I filled out the form and when I hit submit, it just brought up a new blank form. No confirmation of registration…

  5. Rob says:

    Seems to be a nice contradiction on their release when applying for the card on http://www.loblawcard.ca:
    _____________________________________________
    E. RELEASE

    Please review the Release carefully.

    As you may be aware, proposed class actions relating to an overcharge on the price of packaged bread have been commenced. The proposed class actions have not yet been certified by the courts as class actions. If you wish, you may contact one of the intended class action law firms (click here for firm information).

    In exchange for this twenty-five (25) Canadian Dollar Loblaw Card you hereby release and forever discharge Loblaw (“Loblaw” includes Loblaw Companies Limited, its parent corporation George Weston Limited and their affiliates as well as all of their current and former officers, directors, and employees) from any and all claims or causes of action (of whatever nature or kind) for damages, costs or other relief that you may have relating to or otherwise in connection with any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015, to the extent of twenty-five dollars.

    Agreeing to this release will not impact your right to participate in any class actions relating to an overcharge on the price of packaged bread. However, doing so will mean that twenty-five (25) dollars will be deducted from any compensation that you may otherwise be entitled to receive in any class action judgment against, or settlement with, Loblaw relating to any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015.

    You may wish to obtain independent legal advice, including by contacting one of the intended class action firms, before checking the box in Section F below, and submitting this Registration Form.
    ______________________________________________

    So, taking the $25 card totally prevents you from getting any further claims, damages from Loblaws, and the next line says you aren’t prevented from joining a class action suit and the $25 is just deducted from anything else you might be awarded.

    Well, which is it? the two lines totally contradict each other.

    • Christopher says:

      @Rob that will be another class action lawsuit regarding the contradiction you quoted; maybe Loblaws will offer another gift card of $50 by that time.

  6. Justin Freiman says:

    Loblaw, I am and was a great consumer at your grocery store. I would like to get a $25 gift card, due to over pricing your bread. It should be more substantial amount given to us for I was a frequent buyer of Loblaws.
    Thank you Justin Freiman

  7. Kathleen Curran says:

    Why write a comment you really don,t care.

  8. Christopher says:

    Sheesh Loblaws wants to know a lot about, surprised they didn’t ask for a blood type.

  9. AT says:

    While the comments seem contradictory what it is basically saying is that by claiming the $25 you aren’t going to sue anybody involved on your own but you can still join a class action suit and if your portion is more than $25, it is deducted by $25.

    Sorry, but I guess I am on a different side than most. While I have bought bread from Loblaws over many years, I honestly think this is an overly generous refund from them. It’s not like Loblaws stores were the only place you could buy bread. I also honestly wish they could have just given money to a food bank instead of to individuals.

    • Rob says:

      the verbiage reads “In exchange for this twenty-five (25) Canadian Dollar Loblaw Card you hereby release and forever discharge Loblaw from any and all claims or causes of action (of whatever nature or kind) for damages, costs or other relief that you may have relating to or otherwise in connection with any overcharge on the price of packaged bread” so I don’t think it matters if it’s a legal action on your own or part of a class action based on that wording….’any and all causes of action of whatever nature or kind’ pretty much covers everything. The only reason they’re doing this ‘wonderful’ thing with the Gift Card at all is it will look good to a court so they don’t get nailed for even more in a class action by looking like the ‘uncaring big corporation’. Incidently it’s not as simple as ‘there’s more places to buy bread than Loblaws’…..remember that Loblaws includes Loblaws, Fortinos, No Frills, and other affiliates…..and other non-Loblaws retailers probably raised their bread prices to piggy-back but still be a bit under it to ‘look good’ (when in reality they got to charge more because of the price fix).

  10. cglan3 says:

    Is it one per household?

  11. Christopher says:

    I disagree with giving it to charity considering most of the time the money is never received by the charity, some of you have blind faith in broken systems.

  12. Penny says:

    I would love one ty

  13. Penny Taylor says:

    Yes I would love one

  14. mar says:

    ive gotten the confirmation — takes about an hour or two. Does anyone know if its one per household?

  15. Ciel says:

    I’ve registered for the card and since the form requires a count of adults in the residence and lots of personal information, I think some interested persons may reconsider applying for the cards if their intentions were to pass the cards along to a food bank. If your local store does have a food donation bin, it’s much easier to buy items aligned with your local food bank’s needs and place your purchases in that bin.
    Also the card agreement clearly states that personal information may cross borders on servers outside of Canada. That could be a dealbreaker for some applicants.
    My registration went smoothly except when I wanted to print my registration number and went back one screen to check something-lost the number page and was brought back to the completed form. My error-make sure you have print money or remaining free page to print BEFORE you click submit to see the registration number on the screen. I’ll just watch the mailbox and hope for a card much earlier than 6 weeks from today.
    Local food drive is on March 3. Certain that food banks could use donated food now that holidays are mostly over and not just limp along without items until after March 3.

  16. kerry says:

    I live with a roommate at the same address, we both buy bread and have both applied for the card, we also share a phone number.I hope we can both get cards

  17. couponmom2 says:

    When you sign up, how do you receive the GC? Mail?

  18. Dave says:

    Called up Loblaws this morning and the agent confirmed that each adult in the household can register for a card. It is not limited to 1 card per household.

  19. C CARRUTHERS says:

    I would like the $25.00 card

  20. C CARRUTHERS says:

    I will apply & in these times every little bit makes a difference for my household!

  21. lottie combden says:

    How friggin long does one have to wait for these gift cards,i applied 4 months ago and still no card,when i emailed them their reply was we are working on it,just put the damn cards in the mail will ya,,its not like we have to be approved for a loan,only took 5 days for that.

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