McDonald’s Mondays: Advertising in your subconcious

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Ever think all of that talk about subliminal advertising was paranoid bunk?  Think again.

An eagle-eyed viewer of Iron Chef America caught a McDonald’s image snuck into 1/30th of a second of the broadcast.  Inside Edition picked up on this and followed up  with both the network and McDonald’s.  The network says it was an accident and McDonald’s says they don’t do subliminal ads.

Accident or evil?  You decide.

7 responses to “McDonald’s Mondays: Advertising in your subconcious”

  1. TrixyRox says:

    lol I remember this!

  2. somegirl says:

    mmmmm lol

  3. Ginger says:

    Hey, I work in advertising, FYI.

    We would LOVE to be able to advertise with subliminal messages if they actually existed. Unfortunately, they don’t.

    They would also be unethical and the industry watchdogs would shut down anyone that tried.

    I believe the last time subliminal ads were used was in the 70’s in a drive-in theatre’s pre-roll. Unfortunately popcorn sales did not increase, so the messages don’t work.

    There’s really nothing to decide on this matter, it was simply an accident. It happens all the time with inept TV trafficking staff.

  4. amy says:

    Was there a subliminal message within the clip on subliminal messages? There was some weird couple of frames of some girl who’s tank top was popping off right at the beginning of the youtube clip. haha

  5. Skippy says:

    McDonald’s is right in there with Walmart(which is why they bed together in the same location!-ever notice?)
    Once again Evil American Imperialism rears its ugly head!
    No offense to Ginger,but the job of an advertiser is to get the message out no matter what.

  6. Ginger says:

    Skippy, I AM an advertiser.
    I WOULD use subliminal messaging if it was effective, but as I mentioned, it DOES NOT WORK and is therefore not used. We have other subtle, insidious ways of “getting our message out, no matter what”. Subliminal messaging just isn’t one of them.

    It’s also unethical, and we’re a regulated industry and wouldn’t be able to use it anyway.

    I’ll bet someone got in trouble at McD’s for that programming error. It’s an embarrassing thing to have happen.


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