No Frills & RCSS To Sell “Naturally Imperfect” Produce

Other / Canada

no name imperfet

Loblaws have come up with a way to curb waste in produce and make it more affordable for families to buy fruit and vegetables.  Since consumers have become so focused on perfect produce, many misshapen fruit and vegetables have been used for soups, stews, other processed foods and often not accepted from the farmers leaving them with losses.

No Frills and Real Canadian Superstore locations will soon sell these items for approximately 30% less than their “perfect” counterparts.  No Name Naturally Imperfect produce will include only apples and potatoes while the company sees if consumers are willing to accept imperfect produce at lower prices.  If accepted, they hope other produce will follow and the label will roll out to all Loblaws banner stores.

Click here to see the news story.  Would you buy imperfect produce for a lower price?

6 responses to “No Frills & RCSS To Sell “Naturally Imperfect” Produce”

  1. C. Olsen says:

    I just bought a bag of the apples and potatoes at Superstore on Wednesday. I am all for curbing food waste and the bonus is that it’s cheaper for the consumer. It all tastes the same!

  2. Michael says:

    You mean the fruits and vegetables sold by RCSS right now are held to some standard? 😉

  3. torontogal12 says:

    Before people insisted on ginormous, shiny produce, people used to eat misshapen stuff. It’s just nature. I’d buy it, but No Frills and Superstore are far away from me. Why couldn’t they sell it at Loblaws?

  4. Sandra5 says:

    I would certainly be willing to buy misshapen/missized fruit and vegetables at a lower price, as long as they were FRESH and not damaged in some way (e.g., bruising, freezing, mold…)

  5. Dizzyb says:

    My nearest No Frills has had these on the shelf for a few weeks now, but the price wasn’t noticeably less. I would definitely purchase these “imperfect” fruits if the price was much better…but when the regular apples are on sale for less, there isn’t any incentive.

  6. missy says:

    I bought some of the naturally imperfect potatoes and apples last week and they ended up being in better shape than the loose apples and potatoes Superstore had on display.


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