Loblaws have come up with a way to curb waste in produce and make it more affordable for families to buy fruit and vegetables. Since consumers have become so focused on perfect produce, many misshapen fruit and vegetables have been used for soups, stews, other processed foods and often not accepted from the farmers leaving them with losses.
No Frills and Real Canadian Superstore locations will soon sell these items for approximately 30% less than their “perfect” counterparts. No Name Naturally Imperfect produce will include only apples and potatoes while the company sees if consumers are willing to accept imperfect produce at lower prices. If accepted, they hope other produce will follow and the label will roll out to all Loblaws banner stores.
Click here to see the news story. Would you buy imperfect produce for a lower price?