As of October 4 2017, SCENE® members will earn 10 SCENE points for every $1 spent on Cineplex food and drink purchases (including concessions, Outtakes®, YoYo’s Yogurt Café®, Pizza Pizza®, Poptopia®, Starbucks®, Cineplex VIP Cinemas® and Lounges. Excludes Tim Hortons® and alcoholic beverages). Members will also be able to redeem points on the purchase of food and drink at Cineplex theatres. This new way to earn and redeem SCENE points will replace the 10% off movie snacks discounts. In addition, as of October 1 2017, members will no longer be able to earn and redeem points at Sport Chek stores.