I just came across this now and find it very interesting from a business perspective. Lululemon Athletica are expanding by releasing a new brightly-coloured, dance-inspired line of clothing for girls aged 6 to 12. The new brand is called Ivivva Athletica. Current Ivivva Canada store locations are:
- 2123 W 4th Avenue, Vancouver, B.C. Canada, V6K 1N7
- Suite 120, 540 Johnson Street, Victoria, B.C. Canada, V8W 1M3
- 3625 Shaganappi Trail NW, Calgary, Alberta, Canada, T3A 0E2
I’m guessing that over the next year Lululemon will be selling Ivivva at more and more locations.
Justine says...
my cousin, whose 13 loves tna, and this line sorta has that type, bright coloured hoodies and stuff, I could see her wearing this. The whole tna craze blew up with younger girls anyway, like under 18.
Princesstefer says...
My soon to be 8 year old (in a size 6) already covets Lululemon. This will just make the goal more realistic to her. Thank goodness my other two kids don’t care about stuff like that! There’s no way I’ll be able to afford it. I only have a couple of Lulu pieces ’cause I got them for under $5 each at a garage sale… and I wanted them for their innovative properties, not just how they look. She’ll have to bug her grandmother for this one ’cause I’m not going to budge!
Litesandsirens911 says...
The sad thing Boo, is young girls already fell into the Lululemon branding trap…3 years ago, my girls all wnated one of these…well at 95.00 a hoodie, we couldn’t afford them…so instead, we got them each one for their birthday (so the cost of three at once wasn’t prohibitive)…sadly, where I live, kids are grouped at school by what they wear…and kids are picked on and bullied if they DON”T wear the name brands…very sad…and as a result of this, I refuse to buy into this and buy my kids these…
Justine says...
I wouldn’t pay $95 for a hoodie, not even for myself. But the quality is supposed to really good, so if you like that kinda thing, it was meant to be clothes to wear to yoga in the beginning anyway, lululemon that is.
Sulkyblonde says...
FROM WHAT I UNDERSTAND WITH LA SENZA GIRL CLOSING ITS DOORS AND ALL LA SENZA’S CLOSING SINCE VICTORIA SECRET BOUGHT THEM OUT IT FROM A BUSINESS PERSEPCTIVE IS EXCELLENT TIMING AS WELL SINCE BY JAN 31 ALL LA SENZA GIRLS WILL BE CLOSED BUSINESS WISE IT MAKES SENSE …
sickofit says...
the problem is that kids are ALREADY being bought lululemon, and it’s ridiculous.
IT’S NOT FOR KIDS, PARENTS.
if a tank top has a built in bra in it, you shouldn’t be buying it for your 8 year old.
if you need to hem cropped pants in order to have your daughter wear them as full length pants, you shouldn’t be buying it for you 9 year old.
… kids are way too spoiled these days. if they NEED to have the brand, then fine, get them a headband.. but the clothing is not built for a child and it just looks ridiculous.
i hope this stuff catches on and is styled appropriately for CHILDREN so they stop wearing ADULT clothing.
pittlett says...
I’m a teacher and its crazy what I see kids wearing!! I see kids wearing brand names that I know their parents can’t afford to be buying. But I guess pressure to fit in takes over practicality.
Kristina says...
I don’t buy into that lululemon crap. I only have a pair of pants because my man bought them for me and he worries about images and having what everyone else has.
You would think with all the money they’ve made off you sheep, (charging $95 for a hoodie or $89 for pants) they could hire an ad company that could write a correct sentence.
“clothing for girls WHO move”
Pauline says...
My daughter has been a dancer most of her life, she is now in a dance program in university. She loves Lululemon for the quality and durability.
I think the prices are insane. I bought her 1 or 2 pieces a year, when she was a teenager, not hoodies, but pants and shorts. As far as I was concerned a hoodie bought at another store for $30 or even $40 was just as good. I’m hoping parents use caution and don’t give in, esp if the children’s line is as pricey.
Lynn says...
Ya I used to have a teacher that wore Lululemon constantly because she did a lot of yoga/pilates and things like that and the clothes suited her. But then I often see teenagers in high school wearing it and it just doesn’t…suit them
Sandy says...
I do have two Lululemon pants myself… while the prices are a bit shocking $98 and $96 for a Groove and Hipster, but the quality and services are superior (except this one cashier! Arggguuhhh!! ). The pants fit amazingly well (FREE TAILORING =D) and for me, the process of buying pants is a mission on its own! Even though I am a size two, I have the most difficulty finding pants (not just jeans) that fit and even some of the Lulus do not complement my legs.
However, that being said, I got my first pair with the money I earned during the past summer, when I was a freshman in University. It was a treat for myself after surviving the first semister with a decent average (lol my mom was proud of my accomplishments?, so she was kind enough to buy me a pair of Hipster). In no way do I believe an average, normal six years old or a twelve years old should be asking their parents for this kind of “luxury”. Can you imagine what they will be asking when they are older?! Actually, my roommate helped organize and celebrate her ten year old cousin’s birthday party this past weekend and the party goers had the audacity to ask whether the boots my roommate got for her cousin are Uggs, because “they aren’t real unless they are “Uggs”!!! O_O and these kids are ELEVEN!
Jackie says...
Kristina, the “girls that move” irked me too.
I don’t like that this is being marketed to girls. But, it will make money, so what does the company care, right?
The sad thing is that parents will buy this stuff for their children. Let’s be honest… this stuff may have started out as active wear or yoga gear, but now it’s mainly meant to show off tna. Isn’t that what the brand is called, after all? *Most* women, especially young women, buy it because they think it shows off their asses. And the hoodies are largely a status symbol. Why else would the branding be so blatant?
I don’t like what this brand has become for women, but for kids? I don’t know… maybe I’m just a prude.
Stacey K says...
fashion is a statement when it should be a priveledge… my mom and dad never bought me “lulu” stuff when i was growing up… the whole fashion saga was with off the wall… and if you didn’t wear off the wall you aren’t cool. Well funny to say but i was always taught the value of a dollar and the needs and wants… i grew up with value village because my parents couldn’t afford this stuff Tna, lulu, true religion, 7 for all mankind, juicy couture… i would always get my birthday/christmas money and save to buy something “cool” such as a shirt from off the wall at that time… 10 years later i still save my money to buy something i like. Kids need to learn the value of earning their own money and buying it themselves instead of “mom i just have to have it, every one else does”… thats a sad excuse for children to come up with. I would know, high school and elem is tough but it’s what you make of it. This can be a good or bad thing because of how parents are going to treat it. It’s all up to you parents on weather you want your child to wear”trendy” clothes….
and alteast lulu has plus size clothing, tna does not. tna is for small fitting people. I shop wherever my little heart pulls me to. I honestly think that kids need to be taught the needs vs wants… i may sound rude but i’m realistic. I have clothing i like because i work my butt off to get it.
anisa says...
I can’t stand brand names that are trendy. you look pretty stupid when you are walking around as a billboard. free advertising for them!
when you think you are dressed well because you are wearing the trendiest brand names, and not because you are just wearing really nice quality, fashionable clothes, you have to give your head a shake, a big long shake!
i don’t wear lululemon, never been in one of those stores, and don’t understand why ppl are so crazy for it. blah blah, yeah whatever don’t give me stories about quality and stuff, becuase they have ppl fooled, have ppl right where they want them. lululemon markets themselves using cult mentality theories, they are pretty out there with their strategies.
am i surprised that they are coming out with a kids line? nope. there is gap kis, tommy kids, mexx kids, etc. just another in a long line of stores for kids being raised by brand name junky parents.
if your kid just HAS to have the latest trends, that you can’t afford, but are buying anyways becuase you want your kids to fit in, maybe the kids should be leaders instead of followers.
we are supposed to be saving money, setting good examples, teaching our kids to respect themselves, and be confident in their choices.
if we teach our kids that wearing a tshirt that has GAP on it is the way to be valued, then we’re not teaching them anything that will allow them to succeed in life.
bring it on! lol. ;p
Jen says...
Kristina! Yes! Girls WHO move! Seriously.
I do not own any lulu stuff, and I do not plan on changing that any time soon. I remember when I was in elementary school and Nike was the big brand to have; it sucked for my parents and me because we could not afford it, and I got made fun of for wearing brands from Walmart. It made me wish I went to a school that required students to wear uniforms. I hate this whole branding thing in general. Bah!
Boo Radley says...
I think Lululemon (for adults) is an awesome brand because they are truly high quality and trendy. I love fashionable and stylish clothing that’s also comfy! I’m just not sure about bringing this to kids and having other kids suffer through not being able to afford it while their friends can. If you’re an adult and can’t afford Lululemon you’ll just suck it up and move on with your life but kids will feel bad and get made fun of.
Lynn says...
You guys know that Lululemon and TNA are 2 totally different companines, right?
Kelly says...
I shake my head at parents who buy this stuff for their teeny-boppers AS WELL AS bringing their under 13 year olds to the spa!
Tessa says...
This is ridiculous. I hate the kind of politics what kids wear already causes in the schoolyard. It takes it too far to have status clothing for kids and that’s exactly what this is. This is coming from someone who owns a whack of lulu stuff, but it was bought over a period of a good 6 years. Its still in great shape, which is why I initially bought the pants/etc in the first place. My most recent pair, however, is balling up after 2 wears, not even with a wash in between. I am not impressed. Also unimpressed with the gradual move from Canadian manufacturing of their products to outsourcing to China/India/etc and keeping the products at the same high prices. Increasing profit margin, decreasing quality, still hiding behind the same new age health & corporate responsibility mask… ugh.
But why is this even posted on this blog? Because its a Canadian company? Its not exactly a deal, as everyone above me seems to be aware of… just wondering..
Justine says...
Lynn - perhaps I was the culprit for discussing TNA in here, I know it’s a different brand, but just looking at the stores in the picture, it looks like that kind of style (which I mentioned in my comment).
@ Tessa - Why is this posted on the blog? it’s nice to have general discussion on here instead of just posting deal after deal, so I think that’s where Boo was going with this.
brilliantblond says...
I work at a school where some kids only have a jello cup and a pudding cup for lunch and yet there seems to more then enough moms who sport the lululemon logo. I have a few pieces myself and I don’t mean to knock the line but since when did we start to put a symbol on the back of our hoodies that says “look at me I have a $95 hoodie” before good nutrition? This goes totally against what I know lululemon tries to preach - but for the sake of profits…..why not start this messed up sence of priorities at an even younger age. If this line has the same price points that the senior line has I hope that enough parents with the money will make the right choice and not buy into the crazyness of it all to stop those who feel their worth can only come from owning something with a symbol sacrificing what they really need to spend that money on - an apple or a bannana.
Stacey K says...
brilliant blond- YOU COULDN’T HAVE SAID IT BETTER!!! but in that same point wouldn’t you as a parent rather have fashionable clothes and your child have fashionable clothes, and it’s okay that they suffer from malnutrition and don’t eat, but atleast they look good right?? to be honest… good for them to expand, i just don’t justify seeing children having clothes to brag about that mommy and daddy bought them but yet they have no food in their bellies… it makes NO sense to me… as i said i grew up with value village… i never had new clothes i always had hand me downs from my sister and cousins. Atleast i had food to go to school with instead of worrying about my size 0 clothing fitting me for years to come…
Stephanie Lau says...
This forum is clearly bias, frugal shoppers make up the majority. With that said, I want to defend lululemon. Capitalism is the dominate model of living now, and profit is king. I don’t agree with unethical means of production like slave labor or bad working conditions, but the comments revolving the brand Ivivva are quite uncalled for.
As a consumer your vote is in your money, if you like the product, you can buy it. If you are unable or unwilling to purchase it for your children because of ideals or monetary reasons, please do not hate on the company for providing a product that others may want. Luxury clothing that speak to status have existed for centuries (refer to the colour purple for royalty only, fur for wealthy or embroidery on garments). This is nothing new.
I love lululemon for its high quality garments and have purchased dance items with a low profile logo (non reflective), so its really not about rubbing it in other people’s face for everybody. If you are against luxury items for children, you should speak of all of them, not just Ivivva.
Boo Radley says...
Stacey K, I’m sure most parents who buy their kids Lululemon can also buy them healthy food
Stephanie, no this “forum” is not full of “frugal shoppers”. If you think we are biased against Lululemon then you have obviously not been reading my blog (this is not a forum). I’m a huge fan of Lululemon and so are many of the readers. Check this out:
http://smartcanucks.ca/lululemon-canada-online-shopping-store-shop-nude/
and
http://smartcanucks.ca/lululemon-canada-free-100-of-items-smartcanucks-giveaways-day-1/
Most comments are discussing the ethical and mental factors behind kids wearing such clothes in school and its effect on other kids. It has nothing to do with the parents hating on the kids. As I said before I buy Lululemon and love it and I don’t care that other adults can’t buy Lululemon. They can just suck it up. But this discussion was about the mental effect on other kids who are pretty much helpless.
Stephanie Lau says...
1. I am glad people are fans of lululemon
2. A forum is a place of discussion (please seek dictionary to clarify), so the comment section of your blog is in fact an area of discussion
3. I never said parents hated on kids
4. Being frugal is a wonderful thing, I am very proud that I am frugal
5. Kids have dealt with a hierarchy of toys and clothes for centuries, I am sure they can deal with it. If anything those that don’t have as much learn. I was one of those kids without brand names on my back and thrived from it.
On a last note, I hope I am not coming off as hostile. I just like to voice my opinion but also equally respect and value thoughts of others. =)
emma says...
Maybe you guys should look more into the brand then just bashing it right off the bat. Ivivva is for girls its more age approprate and is much cheeper then lulu. They also offer free heaming with a childrens hem so that it may be let out as the girls grow. As far as paying 95$ for pants there are jeans out there for over 250$ so why dont you wine about that well you are at it. If you dont like it dont buy it. You pay for quality. I have pants that are over 7 years old and still look as great as the day i bought them.
Ashley B says...
I am a fan of lululemon & Im 12, lulu isnt just aout high fashion and all that, maybe we like it cause its COMFY; have you ever thought of that? I just got a lulu sweater today & i love it because its very warm & comfortable, & If parents can buy there kids high fashioned clothing they probably can buy them healthy FOOD. like duh, some of you need to get your brains checked.