Tim Hortons Canada launched their first new flavour in 50 years back in 2014, the Tim Hortons Dark Roast. And after the blend’s successful launch, and also after an outpouring of support and feedback from Tim Horton’s loyal customer base, the Canadian coffee company is set to relaunch an even darker, richer dark roast.

The company announced that the new coffee blend, made from 100 percent Arabica beans, will be “stronger”, and they are confident that guests will “enjoy our darker, richer roast.”

What’s more exciting about a new flavour of dark roast coffee being launched is that customers will continue to have a say in the conversation around this launch. Using the hashtag #TimsDark, guests will have the opportunity to share their thoughts and feedback on the new flavour and will have the chance to be featured in ads for the new offering, or on a billboard that will be set up in Toronto at Yonge and Dundas Square.

You can begin sharing your feedback through the social media campaign by using the #TimsDark hashtag on Twitter (@TimHortons), on Facebook (facebook.com/TimHortons) and on Instagram (@TimHortons).

Are you excited to try the new darker, richer Dark Roast from Tim Horton’s?