Zellers stores in Canada are having a Midnight Madness Sale on Friday Aug 28. There are a lot of great advertised deals and hourly specials that are not advertised. There are lots of items for 50% off and some for even 70% off. reduced toys are an additional 50% off. Time to start that Christmas shopping! This is usually a really great sale and well worth the late night of shopping. There is also a coupon in the Midnight Madness flyer that will get you 25000 bonus HBC points with a $50 purchase.