Earlier this month, the blog Woody Asks posed an interesting hypothetical: what would you do if McDonald’s changed their value menu to be 100% healthy?
No more double cheeseburgers. No more fries. No more small sodas or Junior Chickens. Just healthy foods.
McDonald’s has already been adding healthy choices to their menu for a few years now. The Fruit’n’Yogurt Parfait, apple slices, salads, grilled chicken sandwiches and wraps — the Canadian McMenu features a good selection of healthy items for those with a strong enough will to dodge the Quarter Pounder. Would replacing the Value Picks Menu with a $1.39 Healthy Picks Menu help consumers make better choices? And what would you want to see on the menu?