Seeing this old McDonald’s bag really brings back memories. Back when I was a kid in the early 80’s, this was their branding scheme. It’s amazing how something like old packaging can really bring you back. Maybe that’s why so many of us are fascinated with youtubing old commercials from our childhood, or grabbing great relics of nostalgia off eBay.
If old merchandise packaging brings back pleasant memories for you too, check out Waffle Whiffer’s flickr collection. They have hundreds of scans of old packaging, just like the bag above. What a great way to preserve advertising of old. Great thinking, Waffle Whiffer!